The messaging app Arattai, developed by Indian firm Zoho, has shot up app store rankings, briefly overtaking WhatsApp in India. Bolstered by user demand for local alternatives and government sentiment favoring “swadeshi” apps, Arattai is now positioning itself as more than just a niche alternative.
Backed by vocal support from policymakers and media coverage, the app’s growth is drawing attention. But it remains to be seen whether Arattai’s stay at the top is sustainable — or simply a viral moment.
Why the Spike Happened
Several factors drove the surge: – Growing trust in homegrown apps amid global data sensitivity concerns – Government endorsement and media amplification – Feature set that mimics core WhatsApp capabilities in early stages – A segment of users consciously migrating to Indian-made platforms
Expert Reactions & Caution
Tech commentator Ritu Mehra: “Arattai’s rise is symbolic — but feature parity and scale matter more in the long run.”
Privacy advocate Sanjay Patel: “Users should check underlying data policies; local doesn’t always mean safer.”
What This Means For Messaging in India
If Arattai maintains momentum, it could push global platforms like Meta to adapt faster in India — possibly focusing more on data localization, privacy, and regional features. For users, the shift signals a deeper appetite for alternatives beyond the WhatsApp hegemony.
Editor’s Insight
“We’re witnessing more than an app bounce — it’s a statement. Messaging in India might just be opening up to new contenders.”